Buyer personas are fictional representations of your ideal customers. Developing buyer personas gives you a clear picture of who you're marketing to, where to find them and makes it easier to develop effective, targeted content that speaks to your ideal customers. This Marketing Monday webinar will show you how you can create buyer personas and use them to develop a marketing strategy that will help you bring in more customers. Presenter: Drew Tonsmeire, UGA SBDC at KSU and Google Certified Instructor Sponsored by: Capital Partners Development Company Marketing Monday is a bi-monthly series on all things marketing for your #smallbiz. georgiasbdc.org/marketing-monday

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