SALES & MARKETING NEEDS
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SALES & Marketing | E-COMMERCE | PRicing | GRANTS
SALES & Marketing: Branding, messaging, Merchandising, Sales
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toolkits
Guide to Rebranding Your Business — [Toolkit] East Bay SCORE
The Ultimate Guide to Create a Brand Identity — [Toolkit] Column Five Media
Visual Merchandising and Design Tips for Your Retail Store — [Toolkit] East Bay SCORE
VIDEOS/WEBINARS
Beginning Graphic Design: Branding & Identity — [Video] GCFLearnFree.org
Brand Identity for Small Business | The fundamental guide to an unforgettable business — [Video] Maker & Moxie
Brand Identity Questionnaire for your Small Business — [Video] Brand New Dreams
5 Captivating Brand Storytelling Examples — [Video] Brand Master Acadamy
How Do I Design my Brand Identity (graphic designer's walk-through) — [Video] Adobe
How to design signs: the non-designer’s guide — [Video] Vista Print
Introduction to e-commerce logistics — [Webinar] UPS
Intro to E-commerce Shipping | Everything You Need to Know about the Methods and Strategies— [Video] ShipBob
Less Than 10% Of Designers Know This! (Hierarchy of messaging) — [Video] Satori Graphics
Make a Lasting Impression: Signage, Landscaping and Façade Improvement Ideas for Your Business — [Video] Sullivan Renaissance
Marketing Storytelling: How to Craft Stories That Sell And Build Your Brand — [Video] Neil Patel
Merchandising Tips from a Small Store — [Video] NHPA tv
The Power of Storytelling: Making Brands Come to Life — [Video] Stanford University
Retail 101: Merchandising Tips for Brick-and-Mortar Stores — [Video] Scaling Retail
Small Business Signage: 5 Tips to Get More Customers In the Door — [Video] Carmen Sognonvi
The Do and Don'ts of Visual Merchandising — [Video] Pure London
Three Steps To Building A Business Brand Identity — [Video] Grow with Google
Types of Awnings - Pros & Cons (Business & Home) — [Video] Home Depot
Visual Merchandising Basics — [Video] ZenGenius
articles, BLOGS, BOOKS
E-Commerce Shoppers’ Biggest Pet Peeves
Tools to Help With Shipping, Mailing and Postage
Readying Your Products for E-Commerce Success
3 Areas to Improve Customer Experience on Your E-commerce Website
8 Best E-Commerce Website Builders for Small Businesses in 2022
How to Push Inventory Across Multiple Online Channels
Should You Be Selling Socially?
Why 8 Companies Offer Free Shipping On Their Website
How to Build a Robust E-Commerce Site
SUPPORT ORGANIZATIONS
The Alameda County SBDC
Provides free consulting and seminars, along with connections to additional resources, to local business owners.
Alameda County Training Center
Individual coaching for managers and executives.
Anew America
In-depth business incubator for women.
BusinessAdvising.org by Pacific Community Ventures
Advising and mentoring platform matches business owners who are beyond the startup phase with pro bono business coaches and mentors who provide tailored, hands-on advising.
Centro Community Partners
Volunteer MBA advisors.
Dreambuilder
Free online courses that teach you the skills and knowledge to start or grow your own business; courses are interactive, convenient for your schedule, and available in both Spanish and English.
East Bay SCORE
Free business mentoring, workshops, and webinars in multiple languages.
Inner City Advisors
Provides coaching, connections, and capital investments to grow your business.
Main Street Launch
Entrepreneurs-In-Residence program for Black business owners.
Minority Business Development Agency
Provides technical assistance for minority-owned manufacturers to get government contracts, and programs that help minority-owned businesses access capital, business match-making, global business development, and more.
Nonprofit Finance Fund
Financing, consulting, partnerships, and knowledge-sharing.
Oakland Black Business Damage Fund
Oakland Black Business Fund provides capital, technical assistance, and growth strategy to Black businesses in Oakland.
Onward Oakland by Unity Council
An 18-month program for small business owners East of the Oakland’s Lake Merritt communities and the greater Bay Area who’ve been financially impacted by COVID-19. Small business owners are connected with the necessary tools and resources to help their business grow and thrive.
People of Color Small Business Network (POC SBN)
One-on-one business support at no cost for up to a year to bolster their current offerings and address any resource gaps they may be experiencing, including marketing support, technical assistance with funding applications, introductions to people and organizations, support with research, and more.
SBDC
One-stop shop for accelerating small business success.
SF LGBT Center
Business advising, workshops, and support for the LGBTQi+ community.
Small Business Grants for Native Americans
Provides technical assistance in small business skills development to Native entrepreneurs.
The Unity Council
Small Business Help Line in multiple languages for financial resource navigation, marketing and promotion, business management/operations advising, tax, accounting, HR, and legal services referrals.
Uptima Bootcamp
Long-term business advising and bootcamps.
e-commerce
VIDEOS/WEBINARS
Amazon, Shopify, Ebay, Etsy? Best platform to sell on? — [Video] Tatiana James
The Best Ecommerce Platform in 2022 — [Video] Ecommerce Aholic
The Best E-commerce Platform in 2022 — [Video] Travis Marziani
COMPLETE Shopify Tutorial For Beginners 2022 - How To Create A Profitable Shopify Store From Scratch — [Video] Dan Vas
How to Package and Ship Orders — [Video] Shopify
The Official Shopify Tutorial: Set Up Your Store the Right WayLearn With Shopify — [Video] Learn With Shopify
What You Need to Know About Sales Tax When Selling Online (Shopify, Amazon, eBay, Esty) — [Video] Noah Mincis
articles, BLOGS, BOOKS
Eight Facts You Need to Know About Your Business Credit Score
Five Questions to Prepare You to Borrow Capital with Confidence
4 Reasons You’re Not Getting Approved for Business Financing
Improving Personal and Business Credit
Starting Out Right: Building Business Credit
Understanding the Three Major Business Credit Bureaus
When Is the Best Time to Borrow Money for Your Small Business?
SUPPPORT ORGANIZATIONS
The Alameda County SBDC
Provides free consulting and seminars, along with connections to additional resources, to local business owners.
Alameda County Training Center
Individual coaching for managers and executives.
Anew America
In-depth business incubator for women.
BusinessAdvising.org by Pacific Community Ventures
Advising and mentoring platform matches business owners who are beyond the startup phase with pro bono business coaches and mentors who provide tailored, hands-on advising.
Centro Community Partners
Volunteer MBA advisors.
Dreambuilder
Free online courses that teach you the skills and knowledge to start or grow your own business; courses are interactive, convenient for your schedule, and available in both Spanish and English.
East Bay SCORE
Free business mentoring, workshops, and webinars in multiple languages.
Inner City Advisors
Provides coaching, connections, and capital investments to grow your business.
Main Street Launch
Entrepreneurs-In-Residence program for Black business owners.
Minority Business Development Agency
Provides technical assistance for minority-owned manufacturers to get government contracts, and programs that help minority-owned businesses access capital, business match-making, global business development, and more.
Nonprofit Finance Fund
Financing, consulting, partnerships, and knowledge-sharing.
Oakland Black Business Damage Fund
Oakland Black Business Fund provides capital, technical assistance, and growth strategy to Black businesses in Oakland.
Onward Oakland by Unity Council
An 18-month program for small business owners East of the Oakland’s Lake Merritt communities and the greater Bay Area who’ve been financially impacted by COVID-19. Small business owners are connected with the necessary tools and resources to help their business grow and thrive.
People of Color Small Business Network (POC SBN)
One-on-one business support at no cost for up to a year to bolster their current offerings and address any resource gaps they may be experiencing, including marketing support, technical assistance with funding applications, introductions to people and organizations, support with research, and more.
SBDC
One-stop shop for accelerating small business success.
SF LGBT Center
Business advising, workshops, and support for the LGBTQi+ community.
Small Business Grants for Native Americans
Provides technical assistance in small business skills development to Native entrepreneurs.
The Unity Council
Small Business Help Line in multiple languages for financial resource navigation, marketing and promotion, business management/operations advising, tax, accounting, HR, and legal services referrals.
Uptima Bootcamp
Long-term business advising and bootcamps.
pricing: Branding, messaging, networking, Sales
VIDEOS/WEBINARS
Food Product Cost & Pricing Tutorial — [Video] Small Food Business
How To Build Business Credit FAST in 2022 — [Video] Destiny Adams
How to Price Your Inventory Simple & Easy — [Video] Troyia Monay
How to Price Your Products for Your Small Business / Pricing Strategy / Product Cost, Time and Labor — [Video] Creatively EricaMonay
How To Price Your Products: Handmade Business Pricing Formula That Works — [Video] Creative Hive
Pricing for Both Retail and Wholesale Business — [Video] Olivia Hayward
Pricing Strategies — [Video] TakingTheBiz
You Are Pricing Your Product WRONG! How to Determine Optimal Price for Profit — [Video] Olivia Hayward
articles, BLOGS
How to Price a Product (+ 18 Pricing Strategies)
Product Pricing Strategy Guide: Types and Examples
7 Smart Pricing Strategies to Attract Customers
The Delicate Art of Raising Prices
SUPPORT ORGANIZATIONS
The Alameda County SBDC
Provides free consulting and seminars, along with connections to additional resources, to local business owners.
Alameda County Training Center
Individual coaching for managers and executives.
Anew America
In-depth business incubator for women.
BusinessAdvising.org by Pacific Community Ventures
Advising and mentoring platform matches business owners who are beyond the startup phase with pro bono business coaches and mentors who provide tailored, hands-on advising.
Centro Community Partners
Volunteer MBA advisors.
Dreambuilder
Free online courses that teach you the skills and knowledge to start or grow your own business; courses are interactive, convenient for your schedule, and available in both Spanish and English.
East Bay SCORE
Free business mentoring, workshops, and webinars in multiple languages.
Inner City Advisors
Provides coaching, connections, and capital investments to grow your business.
Main Street Launch
Entrepreneurs-In-Residence program for Black business owners.
Minority Business Development Agency
Provides technical assistance for minority-owned manufacturers to get government contracts, and programs that help minority-owned businesses access capital, business match-making, global business development, and more.
Nonprofit Finance Fund
Financing, consulting, partnerships, and knowledge-sharing.
Oakland Black Business Damage Fund
Oakland Black Business Fund provides capital, technical assistance, and growth strategy to Black businesses in Oakland.
Onward Oakland by Unity Council
An 18-month program for small business owners East of the Oakland’s Lake Merritt communities and the greater Bay Area who’ve been financially impacted by COVID-19. Small business owners are connected with the necessary tools and resources to help their business grow and thrive.
People of Color Small Business Network (POC SBN)
One-on-one business support at no cost for up to a year to bolster their current offerings and address any resource gaps they may be experiencing, including marketing support, technical assistance with funding applications, introductions to people and organizations, support with research, and more.
SBDC
One-stop shop for accelerating small business success.
SF LGBT Center
Business advising, workshops, and support for the LGBTQi+ community.
Small Business Grants for Native Americans
Provides technical assistance in small business skills development to Native entrepreneurs.
The Unity Council
Small Business Help Line in multiple languages for financial resource navigation, marketing and promotion, business management/operations advising, tax, accounting, HR, and legal services referrals.
Uptima Bootcamp
Long-term business advising and bootcamps.
GRANT OPPORTUNITIES
Marketing Services and Tech Makeovers — Comcast Rise (ends June 17)
Small Event Grant Fund Program — Laurel District Association (ongoing)