hile millions of marketers keep busy looking for the shiny new marketing tools to separate themselves from the competition, email marketing remains one of the most underutilized ways to educate consumers, to understand what motivates your customer base, and to sell more products and services online. Email marketing also drives the majority of online sales each year and is one of the only channels where we own our audience information. In this five-session come-to-one-or-come-to-all series, Jamie Cocco of Empowered Social Media is back by popular demand to help you take your email marketing campaign from drab to fab! In this first session, we will discuss the basics of email marketing, developing an understanding of key concepts and how email marketing relates to the holistic marketing mix. We will compare email marketing to customer relationship management (CRM) systems, social media marketing, search engine optimization (SEO), and traditional marketing to understand its full value. Outcome: By the end of this session, you will have a deeper understanding of email marketing and why it is important to the overall marketing mix.
FREE