Description: Today’s consumers buy more than a product; They buy into the story behind the product. During this webinar, you’ll learn how to make your customer the hero in your brand's story, improving your storytelling and online sales all at once. We will focus on: • Choosing and optimizing the places you sell • Establishing connections with your customer and guiding them to the purchase path • Identifying the barriers to purchasing online • Cultivating stories that can help overcome the challenges customers might face Speaker: Jennifer Shaheen

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