Pricing strategy is a plan that companies follow when setting prices for their products or services to maximize profits. When choosing a pricing strategy, companies have to consider a number of important factors, including the quality of their products, the manufacturing costs and the market demand. This workshop will focus on answering four core questions: What is your Pricing Strategy?? How do you set prices for your business or service? Are they working? When should you change them? This interactive workshop will address these topics as well as the role of pricing in the overall marketing mix. Whether you are just setting your prices as you establish a new business or evaluating the pricing of an existing business, this workshop can be applied. Registration fee: $45 About the Instructor: Marvin Brook worked for the United States Postal Service for 30 years, ultimately becoming the financial controller for Northern California. In that job, he managed 65 employees with 15 managers and professional staff. He had oversight for timekeeping, accounting, statistical testing, auditing, and a budget of over $800 million. At USPS, he developed and presented a highly popular series of financial education seminars. His expertise in teaching as well as in financial analysis and planning should be helpful to business owners who need to align their business plan with their personal financial goals. Marvin also teaches the Writing an Effective Business Plan Class workshop and mentors clients via Zoom through SFSCORE.org

$45 | REGISTER