No matter who your target audience is, they are probably online somewhere. The platforms and sites they use might be Google, Facebook, Instagram, Nextdoor, TikTok or Pinterest. Is your business on the right one? And if you are buying ads, are you making sure they reach the person you want them to?
Online advertising can get expensive if you aren’t careful, and this 3-class series will help you understand how the various platforms work, how to choose keywords and demographic targeting, and what a good ad should include. If you want to make the most of your advertising dollars and reach your target audience most effectively.