The Marketing webinar a brand new for 2022 and built on Steve Roth’s 40+ years in consumer and industrial marketing, brand development, market research and reaching customers through all types of media from television and radio, to print, the web and social media. The webinar focuses on understanding and identifying the businesses’ core users, its Heavy User Group, and then building a marketing strategy to talk with those people and build a relationship with them. The program will feature a world class panel including: Rowan Brooks, Founder and CEO, Lemonade, a digital media marketing company Burt Teaff, Founder CEO, Anna’s Danish Cookies, a consumer products marketing company Colby Smith, Founder and CEO of CANVAS, a cooperative marketing company in the hospitality business and an SBDC advisor This webinar is a must for anyone interested in learning about how to build long-term competitive advantage versus the competition through Marketing. Reasonable accommodations for persons with disabilities will be made if requested at least 2 weeks in advance. The information provided in this webinar and any supplementary materials provided are intended for educational and informational purposes only and does not constitute professional financial or legal advice. By registering for this webinar, you accept and agree to the full disclaimer available at https://zoom.asksbdc.com/SBDC_Webinar_Disclaimer and that under no circumstances shall the named parties be held liable for any claims, losses, or damages arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.
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