Learn how LinkedIn basics to optimize your personal and business presence. The speaker will review how to sign-up for a LinkedIn account, create a high-impact profile for personal and/or business use. Describe tactics to increase your social media presence to connect with your target audience. Attendees will be able to: - Create an inviting LinkedIn Profile - Showcase their experience & expertise - Connect and engage with their target market - Explore delivering valuable & impactful content - Develop vibrant business relationships Target Audience: - Small businesses looking to optimize LinkedIn - Small businesses looking to expand their network

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