Owning over 86% of the search market, Google is the number 1 search engine in the world! So it's a no-brainer when it comes to why a business wants to "rank" on Google's search engine results and many businesses focus on organic (or unpaid) strategies to show up online when customers are searching for products and services. But maybe it's time to jump into the paid side of Google with Google Ads! We're going to do a walk-through on how to set up a quick and easy Google Ad campaign, address the topic of an ads budget, and discuss how to properly measure an ad's performance.
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