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Facebook Basics

With over 1 billion users and growing, Facebook is a crucial tool toward marketing your small business and it is becoming more crucial by the day. Understanding how to create a presence and produce useful content is an important part of connecting with potential customers. We will talk about those big questions - how and what to post. Note: This is a basic workshop for entrepreneurs with little to no Facebook experience. Attendees will be able to: - Learn how to set up their account - Engage with customers (frequency/content) - Understand how to schedule posts - Recognize advertising avenues on Facebook – ads vs boosts Target Audience: - Facebook Beginners - Small Businesses Seeking New Marketing Outlets - Individuals familiar with Facebook that want to create a business profile or better utilize the platform Temple SBDC Associate Director, Jamie Shanker-Passero, will be presenting this webinar. Jamie joined the Temple SBDC team in October 2018 as Associate Director of SBDC Business Development. Prior to joining the SBDC, Jamie managed a Women’s Business Center in Camden, New Jersey. Jamie understands the challenges of small business ownership as the owner/operator of a local food tour company. She is a graduate of Temple University Beasley School of Law where she focused on nonprofit law and she received a B.A. in Social Justice from Franklin and Marshall College.

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