Laurel District - About

The Laurel District Association (LDA) was established in 2005 and renewed in 2015. We are a 501(c)(3) property based Business Improvement District (PBID). Our mission is to revitalize the commercial corridor of the Laurel District, one of Oakland’s beloved and most unique communities.

We are committed to increasing the quality of public improvements and educational, cultural, artistic, charitable and social services within the Laurel District and the surrounding neighborhood.


Our Areas of Focus:

District Identity:

We place an emphasis on the marketing, branding and integration of Laurel District, so that we can foster a true sense of community and pride. Specially curated events within the Laurel help establish new connections and foster relationships.

Accomplishments: Merchant Directory, LDA Website & District Logo, Building Unity & Integration Amongst Laurel Business Owners.

Projects: The 18th Annual Laurel World Music Festival on August 12th 2017


Community Advisory Board:

We collaborate with various community & residence groups, including the Neighborhood Crime Prevention Council, Laurel Village, Redwood Heights Community Group, Maxwell Park, Allendale and Brookdale. This allows us to have a deeper understanding of the needs of our residents, visitors and business owners so that we are able to better serve our community.

Accomplishments: Laurel District Identity Summit

Projects: Hosting a series of seminars and workshops to educate the community and create pride within our community.

Land Use:
We oversee development slated for vacant lots, zoning and vacancy issues and business attractions.
Accomplishments: Created a community summit to discuss the C-31 zoning and planned development projects with Laurel District.



We allocate a budget for the administration of the Business Improvement District.

Accomplishments: Hiring of an Executive Director, establishing leadership within the organization and key supporting roles.

Projects: We hold monthly meetings and work with consultants to move the organization forward.


Public Rights of Way:

We oversee approved funding for the maintenance, security, and beautification of Laurel District.

Accomplishments: Hiring Oakland’s Peralta Services Corporation to remove trash in the district five days a week, steam clean the sidewalks monthly, remove graffiti and perform general maintenance on a weekly basis.

Projects: The Streetscape Character Task Team purchases and maintains planters throughout the district.
Facades of the Laurel Improvement Program - A matching grant fund for building and business owners.


Interested In Our Work?

The Board of Directors meets every 3rd Monday at various locations in Laurel District. Please email us for monthly meeting locations:




About Us
Photo of a Laurel District Association Public Art and Facade Improvement Project.  Pictured: Kim In Song, Owner of House of Produce

Board of Directors:


Jain Williams
State Farm Insurance
4222 MacArthur Blvd.
Oakland, CA  94619


Dorothy Okamoto
Laurel Optometry
3714 MacArthur Blvd.
Oakland, CA  94619


Joanne Wong-Lam
Property Owner


Jean Marie Moore
Anasa Yoga
4232 MacArthur Blvd.
Oakland, CA 94619
(510) 482-9642

Joanna Gritz 
Marquardt Property Management,
4164 MacArthur Boulevard
Oakland, CA 
(510) 530-2050

Kevin Rath
Manos Home Care
4173 MacArthur Boulevard
Oakland, CA 94619

Raj Goswamy

76 Gas Station
4276 MacArthur Boulevard
Oakland, CA 94619
 (510) 510-7683

Richard Santana
Cafe Santana

4100 MacArthur Boulevard
Oakland, CA 94619
(510) 842-3027

Daniel Swafford

Laurel District Association 2015